Markup Calculator
Calculate the selling price for a product given its cost and a desired markup percentage.
Enter your values to calculate your result.
Formula
Selling Price = Cost × (1 + Markup % ÷ 100) Profit = Selling Price − Cost
Markup is a percentage ADDED ON TOP of cost to reach a selling price — different from profit margin, which is profit expressed as a percentage OF the selling price. The same transaction has a higher markup % than margin %, which this calculator's 'Resulting Profit Margin' row makes clear.
Example
A $50 cost with a 40% markup gives a selling price of $70 (profit of $20), which works out to a resulting profit margin of about 28.6% — not 40%.
Frequently Asked Questions
What's the difference between markup and margin?
Markup is profit as a percentage of COST; margin is profit as a percentage of the SELLING PRICE. A 40% markup is only about a 28.6% margin — they're never the same number except at 0%. To go the other direction (cost + revenue → margin/markup), use the Profit Margin Calculator.